PRIVACY POLICY

Effective Date: October 31, 2026

Last Updated: October 31, 2026

At Too Dramatic, your privacy matters to us. We value the trust you place in our brand and are committed to handling your personal information responsibly and securely.

This Privacy Policy explains how we collect, use, store, process and share your personal information when you visit our website, browse our products, create an account, place an order or communicate with us.

By accessing or using our website, you acknowledge that you have read this Privacy Policy.

1. Personal Information We Collect

When you visit or make a purchase from our website, we may collect certain information necessary to provide our services and improve your shopping experience.

A. Personal Information Provided by You

When you place an order, create an account, subscribe to our updates or contact us, we may collect:

Full name
Email address
Mobile number
Billing address
Shipping address
Order details and purchase history
Payment transaction details and payment status
Information provided during customer support conversations
Any other information you voluntarily share with us.

Payment Information

Payments made through our website are processed using authorised third-party payment gateways.

Too Dramatic does not directly store your complete credit card or debit card details. Payment information is handled by the relevant payment service provider in accordance with its security and privacy practices.

B. Device Information

When you visit our website, certain information about your device may be collected automatically, including:

IP address
Browser type and version
Device type and operating system
Time zone and general location information derived from your IP address
Website pages and products viewed
Referring websites or search terms
Date and time of website visits
Information about how you interact with our website.

We refer to this automatically collected information as Device Information.

C. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to improve website functionality, understand visitor behaviour and enhance your shopping experience.

Cookies are small data files stored on your device that help websites recognise returning visitors and remember certain preferences.

Depending on the services enabled on our website, these technologies may be used for:

Remembering shopping cart items and website preferences.
Understanding website traffic and visitor activity.
Improving website performance.
Analysing customer interactions.
Measuring marketing and advertising performance.

You may be able to manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality, including shopping cart and checkout features.

When required, we will seek consent for non-essential cookies and tracking technologies.

2. How We Use Your Personal Information

We collect and use your personal information for legitimate business purposes, including:

A. Order Processing & Fulfilment

Processing and confirming your orders.
Verifying payments and transactions.
Preparing and dispatching your purchases.
Arranging delivery through courier partners.
Sending order confirmations, invoices and shipping updates.
Providing assistance regarding your purchases.

B. Customer Support

Responding to questions and enquiries.
Resolving order-related concerns.
Providing product information.
Communicating important service updates.
Assisting with delivery and payment-related issues.

C. Website Improvement

Understanding how customers interact with our website.
Analysing website performance and visitor activity.
Identifying technical issues.
Improving website navigation and functionality.
Enhancing the overall shopping experience.

D. Security & Fraud Prevention

Verifying suspicious transactions.
Identifying fraudulent or unauthorised activities.
Protecting our website, business and customers.
Maintaining transaction and order records.

E. Marketing & Promotional Communications

Where you have provided the required consent or where otherwise permitted by applicable law, we may use your contact information to share:

New collection announcements.
Product launches.
Special offers and promotions.
Brand updates.
Newsletters and other relevant communications.

You may opt out of promotional communications at any time.

Please note that opting out of promotional communications will not prevent us from sending essential messages relating to your orders, payments, deliveries or customer support.

3. Sharing Your Personal Information

We respect your privacy and do not sell your personal information to third parties.

However, we may share relevant information with trusted third-party service providers when necessary to operate our business and fulfil your orders.

These may include:

A. Shopify

Our online store is powered by Shopify, which provides the e-commerce platform used to display products, manage orders and process customer transactions.

Your information may be processed through Shopify's services in accordance with its privacy practices.

Shopify Privacy Policy: https://www.shopify.com/legal/privacy

B. Payment Service Providers

We may share necessary transaction information with authorised payment gateways to process payments, verify transactions and prevent fraudulent activities.

C. Courier & Delivery Partners

We share relevant customer details, including your name, phone number and shipping address, with courier partners to facilitate order dispatch and delivery.

D. Website Analytics & Marketing Services

If enabled on our website, we may use third-party analytics and marketing services to understand website traffic, measure advertising performance and improve our marketing activities.

Such services may include Google Analytics, Meta advertising tools or other similar platforms.

These services may collect information through cookies, pixels and similar technologies, subject to their respective privacy policies and applicable consent requirements.

E. Legal & Regulatory Requirements

We may disclose personal information when required to:

Comply with applicable laws and regulations.
Respond to lawful requests from government authorities.
Protect our legal rights and business interests.
Investigate suspected fraud or unlawful activities.
Address legal disputes or enforce our agreements.

We take reasonable steps to ensure that third-party service providers handle personal information responsibly and only for authorised purposes.

4. Behavioural Advertising & Marketing

From time to time, Too Dramatic may use advertising and marketing platforms to promote its products and reach potential customers.

Where such services are enabled and applicable consent has been obtained, these platforms may use certain information, including website activity, cookies or browsing interactions, to display relevant advertisements.

Advertising services may include:

Meta platforms, including Instagram and Facebook.
Google advertising services.
Other advertising or marketing platforms used by our business.

You may manage your advertising preferences through the respective platforms:

Meta: https://www.facebook.com/settings/?tab=ads

Google: https://myadcenter.google.com/

You may also manage cookies through your browser settings.

Please note that opting out of personalised advertising does not necessarily stop you from seeing advertisements. It may only affect how advertisements are personalised.

5. Do Not Track

Some web browsers provide a Do Not Track setting that communicates a user's preference regarding online tracking.

The response to such signals may vary depending on the website services and third-party technologies being used.

You may manage your tracking preferences through available browser settings and cookie consent options on our website.

6. Your Privacy Rights

We respect your right to understand and exercise control over your personal information.

Subject to applicable laws, you may request to:

Access information about the personal data we process.
Correct inaccurate or incomplete personal information.
Update your contact or account details.
Request deletion of personal information where legally permissible.
Withdraw consent for processing where processing is based on consent.
Opt out of promotional and marketing communications.
Raise concerns or grievances regarding the handling of your personal information.

Please note that certain information may need to be retained to comply with legal, accounting, tax, regulatory or other applicable obligations.

How to Exercise Your Rights

To access, correct, update or request deletion of your personal information, please contact us using the details provided in the Contact Us section.

Email Subject: Request Regarding Personal Information

To help us process your request, please provide your registered email address or mobile number and sufficient details to identify your account or order.

We may request reasonable verification before processing a request to protect your information from unauthorised access.

Withdrawal of Consent

If you have previously provided consent for a particular use of your personal information, you may withdraw that consent by contacting us.

Email Subject: Withdrawal of Consent

Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

Please note that withdrawing consent for information necessary to provide certain services may affect our ability to process orders, provide services or fulfil specific requests.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including:

Processing and fulfilling orders.
Maintaining purchase and transaction records.
Providing customer support.
Meeting legal, accounting and regulatory obligations.
Resolving disputes.
Preventing fraud and maintaining business security.

When personal information is no longer required for its intended purpose and there is no legal requirement to retain it, we will take reasonable steps to delete or anonymise it.

Some information may be retained for longer periods where required under applicable laws or regulations.

8. Data Security

Protecting your personal information is important to us.

We take reasonable technical and organisational measures to safeguard the information collected through our website against unauthorised access, misuse, alteration, disclosure or loss.

These measures may include:

Using secure website and checkout services.
Relying on authorised payment gateways.
Restricting access to customer information to authorised personnel.
Working with trusted service providers.
Following reasonable security practices for handling customer information.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

While we take reasonable precautions, we cannot guarantee absolute security of information transmitted over the internet.

9. International Data Transfers

Some third-party service providers, including e-commerce, payment, analytics and technology providers, may process or store information on servers located outside India.

Where personal information is transferred or processed outside India, we will take reasonable steps to ensure that such processing complies with applicable Indian laws and any relevant restrictions imposed by the Government of India.

Third-party service providers may also be subject to the privacy and data protection laws applicable in their respective jurisdictions.

10. Children's Privacy

Our website and products are intended for individuals who can legally enter into transactions under applicable laws.

We do not knowingly collect personal information directly from children in violation of applicable laws.

If we become aware that personal information has been collected from a child without legally required consent, we will take appropriate steps to address the situation in accordance with applicable law.

Parents or legal guardians who believe that a child has provided personal information to us may contact our support team.

11. Third-Party Websites

Our website may contain links to external websites, payment gateways, social media platforms or other third-party services.

These websites operate independently and have their own privacy policies and terms of use.

Too Dramatic does not control the privacy practices of external websites and is not responsible for their content, security or data-handling practices.

We encourage customers to review the privacy policies of third-party websites before sharing personal information with them.

12. Communication & Marketing Consent

We may communicate with you through email, SMS, WhatsApp or other available communication channels for purposes such as:

Order confirmations.
Payment notifications.
Shipping and delivery updates.
Customer support.
Important service announcements.
Promotional offers and marketing updates, where permitted.

By providing your contact details during checkout or while interacting with our website, you agree that we may use them for communications necessary to provide our services and manage your orders.

Promotional and marketing communications are optional. You may opt out of such communications at any time through the unsubscribe option, where available, or by contacting our support team.

Withdrawing marketing consent will not affect essential order-related communications.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, third-party services or applicable legal and regulatory requirements.

Any updates will be published on this page with a revised Last Updated date.

We encourage customers to review this page periodically to remain informed about how their personal information is collected, used and protected.